The Salt Philosophy
Salt + Studio is a branding studio with a passion for art, design, and nature. With all this, the studio was born. The studio is not just about cranking out design after design. Design is important to us, but having a healthy work-life balance is just as important. Which is where the name comes from. The culture around here is sharing our passion for nature. We believe here at Salt + Studio that in order to produce great work, one must have a clear and healthy mindset. Like when a writer needs life experience to be able to tell good stories, we believe the same goes for design. We see these opportunities for life experiences as research since this is a studio inspired by nature. Our passion for design matches our passion for nature. We love exploring new opportunities to develop strategies that speak to us and the world.
Paula Scher - “Solemn design is often important and very effective design. Solemn design is also socially correct and is accepted by appropriate audiences. It’s what right-thinking designers and all the clients are striving for. Serious design, serious play, is something else. For one thing, it often happens spontaneously, intuitively, accidentally or incidentally. It can be achieved out of innocence, or arrogance, or out of selfishness, sometimes out of carelessness. But mostly, it’s achieved through all those kinds of crazy parts of human behaviour that don’t really make any sense. Serious design is imperfect. It’s filled with the kind of craft laws that come from something being the first of its kind. Serious design is also -- often -- quite unsuccessful from the solemn point of view. That’s because the art of serious play is about invention, change, rebellion -- not perfection.”
We want to help your business succeed in an ever-cluttered world filled with boring designs. Now more than ever is the need to stand out. Knowing when to follow the rules and when to break the rules of common boring designs to help your brand stand out is what we are passionate about.