A Full-Bodied Wine Branding Strategy
Exploring the world's BEST WINE REGIONS
It's widely acknowledged that global sales within the wine industry have experienced a sustained decline over the years. While certain wine brands have successfully adapted their marketing strategies to appeal to a younger demographic, there remains a prevailing sense of stagnation within the industry. Kōpiko, however, is poised to revolutionize the status quo. Rather than adhering to convention, they are embarking on a transformative journey by venturing into the world's premier wine regions and producing wine in a new location with each batch. Collaborating with esteemed winemakers worldwide, Kōpiko is committed to not only crafting exceptional wines but also immersing themselves in the rich culture of each region, offering patrons an unparalleled experience in a stagnant industry.
Kōpiko || (verb) “to go alternatively in opposite directions, go back and forth, meander, wander, ramble”
As Kōpiko ventures into fresh territories, they undertake a journey of exploration and cultural discovery. Through immersive engagement with the distinctive ethos of each region, they seek to celebrate its uniqueness. This celebration is manifested in their wine crafting and labelling, which serve as conduits for expressing their profound appreciation for the local culture. Kōpiko's approach involves collaboration with a diverse array of local talents, including artists, designers, photographers, and other creatives, ensuring that each batch of wine is infused with the authentic essence of the region it represents.
